MapMyLead vs Apollo
Apollo is built around companies and the people who work at them, sold per seat. MapMyLead starts from the map and is sold per delivered lead.
Side by side
- What you pay for
MapMyLead
Credits: one per delivered lead. No seats, no subscriptionApollo
A seat licence per user plus a credit allowance for actions such as enrichment- Price
MapMyLead
$9.96–$19.00 per 1,000 delivered leadsApollo
Basic $49 per user per month (billed annually) and Professional $79 per user per month- Unused allowance
MapMyLead
Credits never expireApollo
Credits reset each billing cycle and do not roll over- What the data is
MapMyLead
Local businesses found on the map, with the evidence read from each one’s own websiteApollo
A database of 240M contacts and 30M companies- Qualification
MapMyLead
Every business is read against your own offer and scored HOT, WARM or COLD with a written reason; businesses that do not fit are dropped before delivery and not charged for (a completed run keeps a minimum charge of 10% of the credits it held)Apollo
Search across its contact and company database; email sending is part of the platform- Free usage
MapMyLead
50 free credits on signup, plus free previews of up to 5 scored businesses (three a day)Apollo
A free plan
| Compared | MapMyLead | Apollo |
|---|---|---|
| What you pay for | Credits: one per delivered lead. No seats, no subscription | A seat licence per user plus a credit allowance for actions such as enrichment |
| Price | $9.96–$19.00 per 1,000 delivered leads | Basic $49 per user per month (billed annually) and Professional $79 per user per month |
| Unused allowance | Credits never expire | Credits reset each billing cycle and do not roll over |
| What the data is | Local businesses found on the map, with the evidence read from each one’s own website | A database of 240M contacts and 30M companies |
| Qualification | Every business is read against your own offer and scored HOT, WARM or COLD with a written reason; businesses that do not fit are dropped before delivery and not charged for (a completed run keeps a minimum charge of 10% of the credits it held) | Search across its contact and company database; email sending is part of the platform |
| Free usage | 50 free credits on signup, plus free previews of up to 5 scored businesses (three a day) | A free plan |
Choose Apollo if
- Your buyer is a company with departments and job titles, and you need to reach a named decision-maker.
- You want contact search, enrichment and email sending in one seat-based platform.
- Your team already prospects all day and will use a monthly allowance in full.
Choose MapMyLead if
- Your buyers are local businesses — practices, restaurants, studios, trades — that you find on a map, not in an org chart.
- You buy leads in bursts and do not want a per-seat subscription or credits that reset.
- You want each business judged against what you sell, with the reason written down.
What “a reason” means
“Website has a 'termin vereinbaren' button but it only leads to a contact form, not a real-time booking system”
A real reason from a live run, quoted as the scorer wrote it. In one measured sample, 25 scored leads carried 22 different reasons — each one is about that business, not a template.
Sources
Figures for Apollo are taken from the pages below on the date shown. Prices change; check the source before you decide.
- Apollo — pricing page (plans, credit roll-over, database size) — checked October 4, 2026
- Apollo — what its plan pricing includes (Basic and Professional prices) — checked October 4, 2026